Currently viewing the tag: "emotional appeal"
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How Great Leaders Inspire Action

By On January 4, 2012 · 2 Comments

At the heart of a good entrepreneur is the ability of inspire and convince others of your ideas. To create a following around your cause, idea of brand you have to appeal to people’s higher sense of being. Creating an emotional resonance through the organisation will both grab attention and connect with people at a much [...]

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